ZEBU_LIVE

[ Design Management & Direction ]
Project Overview
Zebu Live is an annual immersive 2-day conference that brings together top innovators in Crypto, DeFi, AI, and emerging technologies. The event serves as a platform for networking, learning, and collaboration, attracting thousands of attendees, hundreds of speakers, and numerous side events. With high-profile figures and thought leaders gracing its stages, Zebu Live has established itself as a leading conference in the Web3 space, continually raising the bar for industry events.

Collaborators

Henry Hankin, Vania Martin, Sophie Bigmore, Megan Mckay, Jordan Schiffer, Angelo Barza, Anne Narido

Capacities

Design Direction, Brand Strategy, Creative Space Design, Design Management, Advertising & Social Media, Team Leadership, Content Management

My Contributions
Design Management & Direction: Directed the visual design strategy across all event aspects, ensuring a cohesive and impactful brand experience.

Brand Direction & Positioning: Guided the overall brand direction to align with Zebu Live’s mission of being a premier Web3 event.

Asset Management: Oversaw the creation and deployment of all physical and digital assets in collaboration with the organizing team.

Advertising & Social Strategy: Collaborated with marketing teams to execute advertising and social media strategies, driving event awareness and engagement.

Creative Team Leadership: Led internal and external teams in capturing high-quality photography and video content throughout the event.