As a multidisciplinary designer based in Bristol, UK, I focus on driving business value through strategic branding and design. With a deep understanding of both commercial imperatives and the core principles of design, my work is centered on creating impactful solutions that elevate brands and accelerate growth. I am passionate about creative leadership and thrive in building and nurturing design teams that are both highly productive and inspired. Fluent in multiple design languages, I manage diverse workstreams with ease, ensuring seamless communication across functions—be it marketing, development, or beyond.
With nearly 10 years of experience in the creative industry, I've had the privilege of working on iconic brands like M&M's and Maltesers. As a Design Lead, I spearheaded global rebrands, product campaigns, and store redesigns, collaborating closely with marketing leaders to bring compelling brand visions to life. More recently, as Head of Design at Flight3, a Web3 marketing and design agency, I've led and inspired creative teams, driving innovative solutions and high-quality executions.
My journey has equipped me with a deep understanding of brand strategy, creative leadership, and the power of storytelling.
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With a diverse background spanning design management to graphic design execution, there's little I won't try to tackle. If it's not within my expertise, I excel in defining and collaborating with the right talent to ensure every project is executed successfully.
