M&M’s is one of the most iconic brands in the Mars Wrigley portfolio, famous for its colourful candy-coated chocolates. It’s more than just a sweet treat—M&M’s is a cultural icon known for fun and creativity. With a strong presence in popular culture, M&M’s remains relevant and beloved, maintaining consistency in its brand identity while driving significant revenue and fostering deep emotional connections with consumers.

Design Management: Led the management of design initiatives with a focus on branding, mold designs, product development, and packaging. Ensured that all design elements aligned with the brand’s identity and strategic goals.

‍Innovation Management: Guided cross-disciplinary teams through the innovation process, identifying new opportunities, creative development, and driving product testing and refinement.

‍Approval & Consistency: Oversaw the approval process for all creative work, ensuring brand consistency across all touchpoints and maintaining alignment with global brand standards.

‍Retail Support: Collaborated with the store team to align the M&M’s product portfolio and branding with the broader business evolution, enhancing the in-store experience.

‍Advertising & Compliance: Supported the navigation of advertising to children policies and the impact on the brand design elements.

‍Agency Collaboration: Worked closely with external creative agencies to manage and execute rebrand projects and other creative initiatives.